Building a Regional Company from Sales to Implementation Engineers
Client
Pioneering HealthTech company (Singapore, Indonesia, Malaysia)
Industry
HealthTech
Timeline
2022 – Present
The
Challenge
Following significant changes in internal HR management in 2022, our Client faced an operational bottleneck. Their primary objectives were:
Stabilize Operations
They needed to revamp Standard Operating Procedures (SOPs), employment contracts, and leave policies to match best practices.
Talent Acquisition
They required immediate technical talent (Java and Python specialists) in Indonesia.
Regional Compliance
As they looked to expand sales teams beyond Singapore, they lacked deep expertise in local labor laws for Indonesia and Malaysia.
The Solution: Employer of Record (EOR) &
Strategic Operations
We stepped in not just as a recruiter, but as a holistic Employer of Record (EOR) and strategic HR partner.
Infrastructure & Compliance
- We audited and revamped our Client's existing contract templates to ensure full compliance with Indonesian and Malaysian labor laws.
- We managed administrative functions, including HR leave policies and government compliance, allowing our Client's leadership to focus on product development.
Targeted Recruitment Strategy
- Indonesia (2022): Successfully deployed a pilot team of 4 specialized engineers (Java and Python) to support the backend development of their health platforms.
- Indonesia & Malaysia (2023 - Present): Sourced a diverse range of roles, from Senior Sales Solutions Consultants to Client Success Specialists and Implementation Developers.
Quantitative Results
Our partnership provided the operational stability required for our Client to achieve significant milestones between 2022 and 2026.
| Metric | Result |
|---|---|
| Total Headcount Hired | 25 employees across Indonesia and Malaysia. |
| Retention Rate | High stability with an average tenure of 3–4 years for key roles. |
| Funding Secured | Operational stability supported the Client's Series A funding (2024) |
| Expansion Speed | Successfully launched the pioneer team in Malaysia, enabling immediate regional operations. |
Client Wins in Collaboration with Axpara
Our Client transformed from a Singapore-centric startup into a regional company in the last 4 years.
- Risk Mitigation: We navigated the complex labor laws of Indonesia and Malaysia, ensuring zero compliance issues during their rapid expansion.
- Quality of Talent: From junior developers to senior sales consultants, the staff we sourced have been instrumental in driving the adoption of The Client's technology in new markets.
Our Client values our partnership for three key reasons:
- Process-Driven Growth: We improved how they hire, not just who they hire.
- Transparency: Our flat and transparent pricing model builds trust.
- Flexibility: Whether it was customizing contract templates or adjusting billing cycles, we adapted our solution to fit their specific stage of growth.
Not Sure Which Model
Fits Your Company?
Scale across Southeast Asia with full compliance, predictable cost structures, and long-term talent retention.